Just another WordPress.com site
BlondesVille to Blithedale Part 1. – FASHION TOPOGRAPHY SHIFT
What a fashion topography shift……first NYC to SF marina and now Mill Valley in Marin.
Mill Valley is not known for being epicenter of fashion, but I was delightfully surprised that there are some pretty smart stylish retailers here as well as designers. And hey, Erin Featherson (Now fashion design director of Juicy Couture) grew up here; Christopher Collins is in Marin, Rebecca Bruce Designs and close by in SF both Peter Som and Alexander Wang went to highschool.
After all, 94941 is one of the top income zip codes in the US and people need clothing. So far from my observations the largest percentage of their gross income is spent on organic food and sports gear, and clothing for their children or bike wear. Take any given day down at the depot and in the morning you can rack up the dollars spent (no pun intended…) not only on the bicycles, but on the bicyclists wardrobe.
Curious to this phenomenon I inquired one bicyclist to find out what the current bike gear trends are, as they are different than in the Mission in SF. In the Mission it’s all about fixy bikes and gear. All of my students have familiarized me with Fixy gear and the niche opportunity for some designers to get on the band wagon and address this target market.
In Marin it is all about uber upscale bike wear. I was so intrigued and pressured to buy a cool bike, I caved in and bought one from Target. Which was looked down upon by my friends. Designer it was not. Bicycling is not like shopping for fashion buy some high end pieces and then add in some low price or fast fashion price points into the mix.
No. Bicycling fashion is expensive. You either do it the right way or no way. There is a silent fashion semiotics tribe that recognizes what you wear and somehow some people think if they buy all the right items to their ensemble it makes them a better rider.